Advertising,as harmful as it can be, is also a form of art. It takes tremendous dedication and time to develop an appealing ad for consumers to eat up. Advertising can also be used to make people aware of various topics like cancer awareness and local events. I also believe that advertising does not merely have to be corporate. Street art is often used as a mode of informing the people.
I am of course talking about artists like Banksy and Shepard Fairey (The man responsible for the Obama posters from the 2008 election.) Banksy is the terrorist of the art world (so Punk Rock) and Shepard shows the power of repetition through simplicity.
This project also offers a way for me to be creative as well as rally the people to a cause: sustainability. Specifically, my partner and I are approaching the topic of personal sustainability. The idea is that there are all small things that we can do in our everyday lives to be sustainable and stop our world from being destroyed by our own ignorance. For instance:
- Use a refillable water bottle to cut down on plastic cup and plastic water bottle use
- Use online and digital formats for submitting papers to teachers to cut down on paper consumption
- Go outside and don't read this blog or use technology
There are countless other options but this is a good place to start.
Ultimately, the theme I want to get across here (and through many of my other posts) is that there is a need for change. Advertising can help to do this. For the first time in a while I can see some good coming from marketing. It extends beyond the visual and into a personal level of self-advertising to cause change. It is how you carry yourself that can affect the world.