Saturday, February 8, 2014

Blog 4: Ultra Feast

Well it's almost midnight on a Saturday night. So what is it that I can write about that has to do with marketing? I'm sure I'll find a way to relate. Let's start with a little background on my night.

For several weeks now my roommate Dylan and I have been planning what was to be known as "Ultra Feast." The basic idea of this event was to gather friends and food together for a night of good times and good food. Among the fare available this night was quesadillas, chili, and peanut butter brownies. We also had several different choices of beverages to partake of. Over the course of several hours nearly all of the food was devoured. Overall, the night was a great success. So what does this all have to do with marketing? 

In Chapter 4 of our marketing textbook the topic of market research is approached. The whole purpose of this chapter is to emphasize how important it is to find out what it is the customer wants in a product or service. This can be accomplished by observing consumers first hand, by taking surveys, by interviewing focus groups, and a variety of other methods. In order to decide what it is our guest wanted tonight we had to conduct our own form of marketing research. 

We needed to conduct somewhat of a survey in order to decide what cuisine we had for Ultra Feast. Some questions are as follow:
  1. Are there any peanut allergies?
  2. Who here is vegan or vegetarian?
  3. Does everyone like the food available?
  4. What type of drink should we provide?
Once we decided what food we would provide we further narrowed down how we would carry out Ultra Feast in the future by using a sort of rough focus group. By asking our guests we determined that peanut butter brownies and a wide variety of soda pop are a must for future events and that nachos should be made in a smaller quantity. We also realized that there is a shortage of bowls in our suite. This means that to provide the best service to our guests we should invest in more bowls.However, the most important lesson we learned is that Ultra Feast is a fun way to spend time with friends.

Marketers need to embrace these methods to survive. The textbook uses Domino's Pizza's turnaround campaign as an example. Ultra Feast can work the same way. Next time we will use better ingredients to make our meal or provide an even wider variety of soda pop. Ultra Feast will survive and other venture in the future will make use of marketing research.

I hope that was enough of a relation to marketing for this post. Have a great week!

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