For several weeks now my roommate Dylan and I have been planning what was to be known as "Ultra Feast." The basic idea of this event was to gather friends and food together for a night of good times and good food. Among the fare available this night was quesadillas, chili, and peanut butter brownies. We also had several different choices of beverages to partake of. Over the course of several hours nearly all of the food was devoured. Overall, the night was a great success. So what does this all have to do with marketing?
In Chapter 4 of our marketing textbook the topic of market research is approached. The whole purpose of this chapter is to emphasize how important it is to find out what it is the customer wants in a product or service. This can be accomplished by observing consumers first hand, by taking surveys, by interviewing focus groups, and a variety of other methods. In order to decide what it is our guest wanted tonight we had to conduct our own form of marketing research.
We needed to conduct somewhat of a survey in order to decide what cuisine we had for Ultra Feast. Some questions are as follow:
- Are there any peanut allergies?
- Who here is vegan or vegetarian?
- Does everyone like the food available?
- What type of drink should we provide?
Marketers need to embrace these methods to survive. The textbook uses Domino's Pizza's turnaround campaign as an example. Ultra Feast can work the same way. Next time we will use better ingredients to make our meal or provide an even wider variety of soda pop. Ultra Feast will survive and other venture in the future will make use of marketing research.
I hope that was enough of a relation to marketing for this post. Have a great week!